Burger King
The King in the NFL
Partnership can be a sell-out moment or a marquee moment. To make sure we built a high impact marquee moment in the partnership with the NFL we literally inserted the Burger King brand into NFL culture. We took iconic NFL plays and re-wrote history. Our approach was a massive land grab. And it worked.
The content drove Shroom & Swiss Burger sales beyond the goal by 8% and sweepstakes entries up 180%.
““He’s all over the field. They line him up everywhere.
And a mean streak.
To attack and destroy the enemy. ””
We even had The King sign TO’s agent, Drew Rosenhaus to do all the mouth work.
And we garnered press. But nothing was as good as the 3 minute MAYNE EVENT piece that ESPN put together to run the stats and special interviews with Hall of Famers and The King himself.